Meet Lainie

I work with scaling technology companies when growth starts to feel harder than it should. I’ve spent 15+ years across revenue operations, go to market, and operational leadership, working inside companies like Afterpay, Square, Houzz, and Enboarder, from early scaling teams to global platforms. My experience includes rapid growth, international expansion, funding rounds, IPOs, and mergers, including scaling into 15 countries and learning the hard way that what works in one market often falls apart in another. I’ve been inside the messy scaling phase. When teams stop moving together, decisions get revisited, and three different teams walk into the same meeting with three “correct” versions of the numbers. Today, I work as a fractional COO and operational partner, helping founders and leadership teams get clear on what’s actually happening, align on what matters, and turn strategy into execution. I tend to be the calm, steady presence in complex moments, bringing clarity to how the business actually runs and helping teams build the rhythm they need for the next stage of growth. Most often, I’m brought in at the point where the business has outgrown how it used to run and needs a new way of operating to move forward.